ABOUT RUBY ALICE

An innovative, award winning floral designEr

Ruby Alice owner, Alice Matthews, is an innovative, award winning floral designer and event stylist.
Her strength lies in her visual dexterity, with a creative flair for marrying modern romance and timeless, natural elegance. She brings years of artistic experience to Ruby Alice, including  an honours degree in Fashion Photography and Creative Styling from Oxford Brooks University and more recently attending the Advanced Floristry as well as the Wedding Flowers Retreat courses at the Tallulah Rose Flower School in Bath.

GUIDING CLIENTS FROM IDEA TO REALITY...

While Ruby Alice offers floral and styling expertise to any event, owner and designer Alice Matthews simply loves the buzz of a wedding: “The morning of...handing over the bouquet and seeing the look on a bride’s face. This is why I do it,” she says. She’s passionate about the romance and creating just the right look to set the tone, and relishes in working alongside clients, guiding them from idea to reality.

locally-sourced blooms, seasonal foliage and unique foraged accents...

Inspired by your colour palette, she works with nature rather than against it, choosing perfect, locally-sourced blooms, seasonal foliage and unique foraged accents, which give her designs depth and luxury, yet keep the arrangements grounded in nature. Alice. Everything she uses is fresh, grown locally where possible and foraged. Making her designs as 'eco' as possible she doesn't use Floral Foam, which is now considered a single use plastic and chemically harmful to the environment. 

COMPLEMENTING YOUR VENUE, VISION, STYLE & BUDGET...

Alice understands that each wedding is totally unique. Therefore, Ruby Alice offers custom floral design and styling tailored to each wedding or event, perfectly complementing your venue and your vision, style and budget. Alice will meet with you, discuss your ideas and offer her own, edit your colour palette, visit the venue, craft pieces based around your budget, and create a bespoke floral arrangement plan as she helps to guide you from vision to reality.